The Austrian subsidiary of Trenkwalder Group AG is delighted by the “Superbrand 2017” award. The Superbrands Organization, which presents this award, is considered the most important authority in the field of branding.
Superbrands are brands that have built a very good image in the market or respective market segment and offer concrete advantages compared to competitors. Since its founding in Great Britain in 1984, the project has gained worldwide recognition and the Superbrands Award is now regarded as a special reward. The selection and evaluation of the brands takes place in 90 countries on five continents almost according to the same rules.
The so-called Brand Council Austria is the expert group of Superbrands in Austria. Members are competent professionals in marketing, media and PR, market research and advertising. In addition to the evaluation by this expert panel, the award is also based on the evaluation of consumer surveys.
Trenkwalder Austria has already received several awards for its recruiting and employee development activities in recent years. This on one hand shows the high appreciation and recognition of the Trenkwalder brand in Austria and on the other hand demonstrates the successful and consistent brand management and positioning.
Trenkwalder is the only personnel service provider in Austria to be awarded the “Superbrand 2017” award.